Start Your Handicraft Online Shop in Bangladesh — Free Website

Bangladesh has a rich handicraft tradition: nakshi kantha from Jamalpur and Jessore, jute products, terracotta, bamboo and cane work, block prints and much more. Alongside traditional crafts, a new generation of makers sell handmade candles, crochet, resin art and hand-painted items online. Handmade products are hard to copy and make wonderful gifts, which gives sellers a real advantage over mass-market products.

The challenge is that handmade work takes time and costs more than factory goods, so you need to explain the value. Here's how to run a handicraft online shop in Bangladesh that customers appreciate and return to.

Find your craft and your customer

• Traditional crafts like nakshi kantha and jute work appeal to buyers who value heritage, including gift buyers and people sending gifts abroad.
• Modern handmade items like candles, resin art and crochet appeal to young buyers looking for unique gifts and room decor.
• Custom gifts like name plates and personalised items sell around birthdays, weddings and anniversaries.

Know who you're making for. It guides your designs, prices and photos.

Working with artisans

If you sell other people's work:

• Pay fairly and on time; good artisans are your most valuable partners.
• Agree on quality standards and delivery timelines with samples first.
• Share their stories with permission. Buyers love knowing the maker.

If you make the products yourself, track how long each piece takes. That time is a cost.

Photos and descriptions

• Show the full piece, then close-ups of stitches, texture and finish.
• Include a photo with an everyday object for scale.
• Show the making process in a few photos or a short video.
• Use clean backgrounds for your store grid. EasyMall has a free product photo background remover.

In descriptions, write:

• Materials and technique.
• Size and weight.
• Who made it, and where.
• Whether it's ready-made or made to order, with making time.
• Care instructions.
• A note that small variations are part of handmade work.

See how to write product descriptions that sell for more.

Pricing handmade work

Many makers underprice because they forget their time. A simple approach: materials plus your time at a fair hourly rate, plus packaging, plus a margin for ads and returns. For example, a hand-embroidered cushion cover with ৳250 in materials and four hours of work at ৳100 per hour has a base cost of ৳650 before packaging and any ads. Selling at ৳700 would barely pay you. A price around ৳1,100 to ৳1,200 leaves room for profit, discounts and the occasional return.

Use the profit calculator to check your numbers, and don't be afraid to price fairly. Explain the work in your photos and stories, and the right customers will pay for it.

Made-to-order and advance payment

For custom and made-to-order items, many sellers take an advance payment before starting work, because materials are bought for that order. Write your terms:

• Making time.
• Advance amount and when the rest is paid.
• Whether custom items can be cancelled or returned.

Today EasyMall's checkout is cash on delivery, with Inside Dhaka and Outside Dhaka delivery charges. Online payment for shoppers through bKash, Nagad and cards is coming soon; until then, sellers who take advances usually arrange them directly.

Packaging

• Wrap textiles in plastic to keep them clean and dry.
• Pack fragile clay and terracotta items in bubble wrap with filled spaces.
• Add a handwritten thank-you note or a small card about the maker. It costs little and gets shared.

Marketing on Facebook and Instagram

• Process videos, from raw material to finished piece, are some of the most engaging content in this category.
• Tell the stories of makers and traditions.
• Post gift ideas before major occasions.
• Share your store link so customers can see your full range.

Seasonal demand

Handicrafts sell well before Pohela Boishakh, both Eids, Valentine's Day, Mother's Day and the winter wedding season. Nakshi kantha and warm textiles sell more in winter. Plan production early, because handmade stock can't be produced overnight.

Open your handmade store

EasyMall gives you a free ecommerce website on yourshop.easymall.app with unlimited products and photos, collections, cash on delivery checkout and an AI chat assistant. Sign up in about two minutes and share your craft with more people.