Shoes and bags are everyday purchases that people increasingly buy online in Bangladesh. Sneakers, sandals, ladies' bags, backpacks and wallets are popular on Facebook and Instagram, and demand peaks around Eid, the start of school and university terms, and wedding season.
The main challenges are fit and quality. A shoe that doesn't fit becomes a return, and a bag that looks cheaper in person becomes a bad review. Here's how to run a shoes and bags online shop in Bangladesh that keeps returns low and customers happy.
Choose your range
- Men's or women's shoes, casual or formal.
- Kids' shoes, which children outgrow often.
- Ladies' bags, from daily handbags to party clutches.
- Backpacks and travel bags, popular with students and office workers.
- Leather goods, such as wallets, belts and bags from local makers.
Bangladesh has a strong leather industry, and local leather goods can be a great niche if you can source quality products and tell their story.
Sourcing and quality checks
- Buy from reliable wholesalers, local factories or makers. Check samples before buying in bulk.
- For shoes, check stitching, sole attachment, glue marks and that both shoes in a pair are the same size.
- For bags, check zips, handles, straps and inside lining.
- Keep a few pieces of each size, then reorder what sells.
Size charts that prevent returns
For shoes, sizes like 40 or 41 mean different things across brands. Give a foot-length chart for each model:
| Size | Foot length |
|---|---|
| 39 | 24.5 cm |
| 40 | 25 cm |
| 41 | 25.5 cm |
| 42 | 26 cm |
This is an illustrative example; measure your own products. Tell customers how to measure: stand on paper, mark the heel and longest toe, and measure the distance. Ask for their foot length during order confirmation for extra safety.
For bags, write width, height and depth, strap length and how many compartments there are. Saying what fits, such as "fits a 15-inch laptop" or "fits a phone and small wallet", helps a lot.
Photos and descriptions
- Shoes: side, front, back, sole and a photo worn.
- Bags: front, back, inside, worn on the shoulder for scale, and close-ups of zips and stitching.
- Use clean backgrounds with EasyMall's free product photo background remover.
In descriptions, write the material honestly: genuine leather, synthetic (PU) leather, canvas, mesh or rubber. Add care instructions, such as keeping leather away from water. See how to write product descriptions that sell.
Pricing with COD and delivery
Shoes are bulkier than clothing, so delivery and returns cost more. For example, a pair of sneakers that costs ৳1,300, with ৳40 packaging and about ৳120 in ads, sold at ৳2,100 leaves around ৳640 before returns. If one pair in eight comes back because of size, the return charge and repacking reduce that margin, which is why size charts matter so much.
Check current rates with your courier and test your prices with the profit calculator. For higher-priced items, many sellers ask for the delivery charge in advance to cut fake orders.
Exchange and return policy
- Size exchange window and who pays delivery for exchanges.
- Condition for exchange: unworn, with original box.
- What happens if a product arrives damaged.
Publish it on your website and use the same words in chat.
Marketing on Facebook and Instagram
- Short videos showing shoes being worn and bags being opened outperform still photos.
- Show outfit pairings, such as shoes to match Eid outfits.
- Post back-to-school backpack collections in time for the school year.
- Share your store link so customers can check all sizes and order without waiting for a reply.
Messenger and comment auto replies are coming soon to EasyMall. Today, the AI chat assistant answers questions on your store website 24/7.
Seasonal demand
Shoes and bags sell strongly before both Eids, when families buy new footwear. School and university terms bring demand for backpacks and school shoes. Monsoon brings demand for rubber sandals and waterproof shoes. Winter wedding season brings demand for formal shoes and party clutches.
Start your shoes and bags store
EasyMall gives you a free ecommerce website on yourshop.easymall.app, unlimited products and photos, cash on delivery checkout and an orders dashboard that keeps stock accurate. Sign up in about two minutes and share your store link with your followers.
Frequently asked questions
How do I reduce shoe returns caused by wrong size?
Give a foot-length chart in centimetres for each model, explain how to measure, and ask the customer's foot length when you confirm the order.
How should I describe leather and synthetic products?
Write the material honestly, such as genuine leather, synthetic (PU) leather or canvas. Never call synthetic products leather in titles or ads.
How do I manage stock for different shoe sizes?
Write available sizes clearly and keep stock counts accurate. EasyMall updates stock with every order and puts items back when an order is cancelled or returned.
Can I connect my own domain to my shoe store?
Yes. Your store is free on yourshop.easymall.app, and you can connect your own domain such as yourbrand.com or .com.bd with free SSL on the Starter plan or above.
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