Clothing is the biggest category in Bangladeshi f-commerce. Thousands of Facebook Pages sell kurtis, panjabis, t-shirts and kids' wear, and the competition is real. The pages that grow are not always the ones with the cheapest prices. They are the ones that make buying easy: clear photos, honest sizes, fast replies and a simple way to order.
This guide covers what matters when you run a clothing online shop in Bangladesh, from sourcing to Eid planning, and how a store website helps.
Sourcing: start narrow
Wholesale markets such as Islampur in Old Dhaka, wholesalers and small factories in Keraniganj and Narayanganj, or local tailors are where many sellers start. A few tips:
- Pick a niche. "Everything for women" is hard to market. "Cotton kurtis for office wear" or "premium panjabis for young men" is easier to photograph, advertise and remember.
- Buy small batches. Take a few pieces per design and size, test them, then reorder what sells.
- Check every piece. Loose stitching, colour bleeding and wrong sizes become returns and bad reviews.
- Ask about restock time. A design that sells out before Eid is only useful if you can get more quickly.
Product photos that sell clothing
Shoppers can't touch the fabric, so your photos and words do that job.
- Shoot in daylight near a window. Avoid yellow room lights that change the colour.
- Show the front, back, a close-up of the fabric, and the neckline or embroidery.
- If possible, show the item worn, on a model or a mannequin, so people understand the fit.
- Keep the background plain. EasyMall has a free product photo background remover inside the dashboard.
Our guide to product photography with your phone covers lighting and angles in more detail.
Size charts and descriptions
Every clothing product needs measurements in inches, not just S, M, L. For example:
| Size | Chest | Length |
|---|---|---|
| M | 38 inches | 40 inches |
| L | 40 inches | 41 inches |
| XL | 42 inches | 42 inches |
Also write the fabric (cotton, linen, georgette), whether it is stitched or unstitched, and washing care. Clear descriptions answer questions before they are asked and reduce exchange requests.
Pricing with COD and delivery
Clothing margins can look good on paper and disappear after delivery and returns. Work it out per piece. For example, suppose a kurti costs you ৳650, packaging ৳20, and you spend around ৳80 on ads per order. If you sell at ৳1,150 and charge delivery separately, your profit before returns is ৳400. If one parcel in ten comes back and you pay the return charge, set some of that profit aside to cover it.
Check the current rates with your courier for Inside Dhaka, Outside Dhaka and COD charges, then use our profit calculator to test your price. On EasyMall you can show a "compare at" price, so a discount from ৳1,350 to ৳1,150 is clear on the product page.
Exchange and return policy
Clothing needs a clear size exchange policy. Decide:
- How many days the customer has to request an exchange.
- Who pays delivery for a size exchange.
- Which items can't be returned, such as altered or worn items.
Write it on your website and send the same text in chat. When a customer sees the policy before ordering, fewer orders turn into arguments.
Marketing on Facebook
Facebook and Instagram are where clothing shoppers discover new pages. A few habits that help:
- Post new arrivals on a regular schedule, not randomly.
- Use short videos showing the fabric moving and the fit.
- Put your store link in every post and ad, so people can see all sizes and prices and order without waiting for a reply.
- Reply to comments fast. Comment and Messenger auto replies are coming soon to EasyMall; today the AI chat assistant answers questions on your website.
Read Facebook ads for online shops in Bangladesh before you spend on boosts.
Eid and seasonal demand
Clothing demand peaks before Eid ul-Fitr, Eid ul-Adha, Pohela Boishakh, Puja and winter. Plan stock four to six weeks ahead, take photos early, and set a last-order date for delivery before Eid, because couriers get busy. Make a homepage section for your Eid collection so shoppers find it in one tap.
Why a website helps a clothing page
On a Facebook Page, every order is a long chat: size, colour, address, phone number. A store website collects all of that in one checkout, with stock that updates itself. With EasyMall you get a free ecommerce website on yourshop.easymall.app, with no payment or card needed. You can add your own domain later on the Starter plan.
Ready to try? Create your clothing store for free in about two minutes, add your first five products and share the link on your Page.
Frequently asked questions
How much money do I need to start a clothing online shop in Bangladesh?
It depends on your product and batch size. Many sellers start with a small batch of a few designs and sizes. The store website itself costs nothing on EasyMall's free plan, so your main costs are stock, packaging and ads.
How do I reduce size-related returns?
Write measurements in inches for every size, add a size chart image, show the item worn, and ask the customer's usual size during order confirmation. A clear exchange policy also helps.
Can I accept bKash or Nagad from customers on my store?
Today EasyMall's checkout is cash on delivery with Inside and Outside Dhaka delivery charges. Online payment for shoppers through bKash, Nagad and cards is coming soon.
Do I still need my Facebook Page if I have a website?
Yes. Facebook is where most shoppers discover clothing pages. Use the Page for posts and ads, and the website for browsing all products and placing orders.
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