Jewellery is a great online category for small sellers in Bangladesh. Pieces are small, light and easy to ship, gift demand is steady, and good designs photograph beautifully. From oxidised earrings and Indian-style imitation sets to handmade resin pieces and silver jewellery, there's room for many kinds of shops.
The challenge is trust. Shoppers can't hold the piece, and many have bought jewellery that looked very different in person or tarnished in a week. Here's how to run a jewelry online shop in Bangladesh that customers trust.
Decide what kind of jewellery shop you are
- Imitation and fashion jewellery: affordable, trend-driven, wide variety. Competition is high, so style and curation matter.
- Handmade jewellery: resin, beads, clay, fabric. Unique designs and a personal story help you stand out.
- Silver jewellery: higher value, needs clear purity information.
- Bridal sets: high order value, very photo-dependent, peaks in wedding season.
Selling real gold is a different business with different rules and much higher risk, so most online sellers focus on the categories above.
Material disclosure: say exactly what it is
This is the most important rule for a jewellery shop. In every product description, write:
- Base material: brass, copper, alloy, stainless steel or silver.
- Finish: gold plated, silver plated, rhodium plated, oxidised or antique finish.
- Stones: American diamond (AD), kundan, pearl (real or imitation), glass or plastic.
- Purity, only for real silver or gold, and only if you can confirm it.
Never call a plated piece "gold" or "silver" in titles or ads. Write "gold plated" or "gold tone". Honest labels prevent the angry calls that come after delivery.
Photos and descriptions
- Shoot close-ups in soft daylight to show detail without glare.
- Show the piece worn, or next to a coin or ruler, so buyers understand the size.
- Include the back of earrings and the clasp of necklaces.
- Write weight and measurements, such as earring length or bangle size.
EasyMall's free product photo background remover helps you create a clean, matching catalogue. For more on taking photos, see product photography with your phone.
Pricing with COD and delivery
Jewellery usually has better margins than clothing, but small items can make delivery a big share of the price. For example, a pair of earrings that costs you ৳180, with ৳30 packaging and about ৳60 in ads per order, sold at ৳450 leaves about ৳180 before returns. Encourage larger orders with sets and bundles, such as earrings plus a matching ring.
Check current Inside Dhaka and Outside Dhaka rates with your courier and set your charges with the delivery charge calculator.
Packaging that feels like a gift
Many jewellery orders are gifts. Use small boxes or pouches, add a card, and wrap pieces so they don't scratch each other. Pack securely in a padded mailer so stones don't come loose in transit. Good packaging also makes customers more likely to post photos of your products.
Policies to publish
- Care instructions: keep plated jewellery away from water, perfume and sweat, and store it in a dry box.
- Tarnish and plating: explain that plating can fade over time and what you cover.
- Returns: many sellers don't accept returns on earrings for hygiene reasons, but do accept returns for broken or wrong items reported on delivery. Say it clearly.
See our guide to return and refund policies.
Marketing on Facebook and Instagram
- Reels showing the piece catching light and being worn work very well.
- Style posts, such as "earrings to match your Eid saree", connect your products to occasions.
- Run small giveaways for followers, following Facebook's rules.
- Share your store link so shoppers can browse full collections and order with their correct address.
Seasonal demand
Demand rises before both Eids, Pohela Boishakh, Valentine's Day, Puja and the winter wedding season. Prepare bridal and party collections ahead of wedding season, and gift-ready sets before Valentine's Day and Eid.
Launch your jewellery store
With EasyMall, you get a free ecommerce website on yourshop.easymall.app with unlimited products and photos, collections, cash on delivery checkout and an AI chat assistant. Sign up in about two minutes and start sharing your collection.
Frequently asked questions
How should I describe gold plated or imitation jewellery?
Write the base material and finish clearly, for example "brass, gold plated" or "alloy with American diamond stones". Never call plated pieces gold or silver in titles or ads.
How do I ship jewellery safely?
Put each piece in a small box or pouch, wrap it so it can't scratch other items, and send it in a padded mailer. Check that stones and clasps are secure before packing.
Should I accept returns on earrings?
Many sellers don't accept returns on earrings for hygiene reasons but replace broken or wrong items reported on delivery. Whatever your policy is, publish it on your website.
Can I sell handmade jewellery on EasyMall?
Yes. You can list unlimited products and photos, write detailed descriptions about materials and how each piece is made, and group items into collections.
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